Powerboat P1 Management Ltd is pleased to announce that Swiss watchmakers Maurice Lacroix will become the Official Timing Partner for the 2010 world championship. Maurice Lacroix, founded in 1961, will also receive global naming rights for all PowerPole qualifying sessions, which will be known as the Maurice Lacroix PowerPole, for this year.
The landmark deal for Powerboat P1 will see the fastest team from each class receiving one of Maurice Lacroix’s exclusive timepieces at every Grand Prix of the Sea. Friday’s PowerPole qualifying session is the prelude to each event’s race action and determines starting positions for both Sprint and Endurance races.
The Zurich-based manufacturer will also donate another of its sensational watches for the “Maurice Lacroix Moment in Time” at the series’ end-of-season awards ceremony, to mark the most outstanding performance during the season.
Powerboat P1 Chairman & CEO, Asif Rangoonwala, welcomed the watchmaking manufacturers to the championship, promising stakeholders that this latest milestone will be the first of many, ahead of the 2010 series. He said: “Our breakthrough partnership with Maurice Lacroix is evidence of how far the championship has come in just seven years. Maurice Lacroix only associates with sporting winners 15-time Grand Slam tennis victor, Roger Federer, 2007 European Tour Order of Merit champion golfer, Justin Rose, and England 2003 Rugby World Cup winner Mike Tindall so Powerboat P1 is honoured to be the latest addition to this prestigious list. Its watches are of the highest quality and our two companies have important similarities in their business values, most notably in that innovation and market reputation are priorities.”
The prize for each SuperSport and Evolution Class PowerPole winner will be a Maurice Lacroix Chronographe Valgranges, which retails at 2,500 Pounds. Managing Director of Desco Luxury Watches, the UK importer for Maurice Lacroix, Mark Sutcliffe said: “Maurice Lacroix is delighted to be appointed as the official timing partner to the Powerboat P1 World Championship. The exciting Powerboat P1 circuit is organised and participated in by confident individuals who have certainly followed their convictions in striving to be the fastest on water and investing in this unique sport. The combination of state of the art engineering and authentic, contemporary design in the powerboats match perfectly with Maurice Lacroix’s brand identity and the synergy with an independently owned engineering business made this an easy fit for Maurice Lacroix.”